In 2019, Jane Serena Chintha stepped into the world of content and marketing, where she discovered her passion for storytelling.  In 2022, she relocated from India to the UK to pursue her MSc in Marketing Management at the University of Aberdeen. Upon completing her degree, Jane gained invaluable experience working in marketing for a renowned skincare and fragrance brand. Her role, which began with a focus on the UK market, soon expanded to a global scale, offering her a front-row seat to the world of international marketing.

As a content creator herself, she struggled to connect with global audiences and brands on her own terms. Time and again, she noticed a striking lack of representation when it came to influencers of colour in mainstream campaigns. The constant rejection from agencies, with claims that their “books were full,” was a reminder of the barriers faced by creators like her to break into the industry.

Determined to stay true to her unique voice and cultural identity, Jane refused to compromise her style of content  for the industry's standards. She knew that change was necessary. Fuelled by this realisation, Hometown Media was born—a creative agency dedicated to bridging the gap between the diaspora of creators and global brands. With Hometown Media,  Jane's mission is to amplify underrepresented voices and ensure that authenticity and diversity have a rightful place in the stories brands tell.